Soon after the internet started it seemed everyone was an expert. Now, with Web 2.0 everyone is a critic.
YouTube, imdb, Amazon, social websites ask us to rank and comment, to demonstrate our good taste and our level of cool. Click a star rating and be a star. Even eBay asks us to rate each deal and sort the fair traders from the rogues.
And if you’re a blogger and you want more hits than The Sopranos, load up and start shooting. For Perez Hilton and Popbitch, cattiness is bread and butter. Even low-end bloggers see tastefully bared claws as the way to better rankings.
A friend, through a series of coincidences, found that he had a YouTube video dedicated to himself. He was featured on a blog which ridiculed the tasteless and other affronts to style. My friend’s choice of accessory had made him a marked man and a nest of gripers let the world know it through their funny but poisonous comments. They had never met my friend but video footage from the street meant they had seen enough to judge him and make assumptions about the rest of his life. (These critics were sitting at their computers bitching about strangers while my friend was out, you know, having a life.)
Aesthetes and intellectuals have found a stage for their egos and gossips spread rumours with tsunami devastation, all fancying themselves to be Oscar Wilde or Dorothy Parker.
Take the world famous example of Max Gogarty, who briefly blogged for The Guardian website. Read more about the Max fiasco at Social Media Influence.
The world outside the www (and yes people there is one) is of course an influence. The hyper-shallowness of glossy mags, lifestyle shows and photoshopped popstars mean we have aesthetic expectations (no matter how unrealistic), and goddamn it we won’t settle for anything less. In fact should anyone dare to hit the footpath in scuffed Hush Puppies and Target sunnies, video the outrage and post it, pronto. He deserves to be vilified.
What are we aiming for here? A culling of people at the extremes – don’t like fat people and too skinny is unhealthy, don’t like the overly sensitive or the outright boofish, don’t like Shannon Noll and Simon Tedeschi is a tosser – and then what do we have? A landscape of more of the same boring wannabes.
I have no right to hurl rocks, my own glass house is pretty untidy too – and I still think politicians are fair game. But for now I’m looking to Web 3.0, giving the karma thing a go and dreaming of the world (wide web) as it might be.